ABOUT US

We created China Unboxed Tours to help international travelers and visitors experience the real China that is shaping the world today. Our team brings more than a decade of experience across China’s retail, technology, and business landscape. Having lived and worked across China, Europe, and the U.S., we understand both local realities and international expectations. We don’t offer generic sightseeing. We design practical, insight-driven journeys for travelers, professionals, start-up founders, brands, and organizations who want to understand China from within.

Let us help you answer your questions about China with local insight, practical context, and carefully designed on-the-ground experiences. We are your China experts!

Two men shaking hands in a bustling Asian street market with signs in Chinese characters above them.

meet the founder

“After living in both China and the United States for many years, I've often found that the most interesting side of China is the one visitors rarely get to see. ChinaUnboxedTours was created to bridge that gap—through thoughtfully curated experiences that explore the country's culture, innovation, businesses, and everyday life. Our goal is simple: to help you discover China beyond the expected.”

- Sha